March 2021 – 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur – Ryan Daniel Moran

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Founder of, Ryan Moran is best known for having helped over 300 entrepreneurs build 7 figure businesses. His book covers a simple to follow 10 step method to help anyone create a million-dollar business based on his own personal journey where he started his own company ‘Sheer Strength Labs,’ which he later sold for $10 million!

This book takes you through the full end to end journey of starting a business selling physical products from selecting your product and raising funds, to growing your brand and generating consistent sales which if all goes well, will generate you a million dollars in revenue at the end of 12 months. The icing on the cake is that you might be able to sell your brand for many millions just as Ryan did.

12 months to a $1 million does a great job of keeping things simple. It helps keep focus on what you need to do in the here and now and not what you need to do later – I mean why worry about step 5 when you’ve not done steps 1-4? Ryan breaks down the 10-step model into 3 stages: The Grind, The Growth and The Gold. Much like the snowball effect – the hardest part is the beginning but then, the momentum takes over.

The method focuses on taking action and using an iterative approach with constant feedback to help refine the product to fit the needs of the customer. And that’s key – it’s about the customer, NOT the product. Then it’s a matter of building an audience, creating a consistent pipeline of sales and then expanding your product portfolio to 3-5 products and before you know it, you are the proud owner of a 7-figure business.

For a lot of people, this book might come across as too simplistic. Surely it can’t be that easy to make a million? This is a no BS approach to business which keeps you grounded by keeping it simple. Take small steps, often. One thing to note is that Ryan discusses the need for both a strategy and mindset with only the former being covered. Now business psychology can of course be an entire book in itself, but perhaps it would have been useful to mention what resources or techniques may be worth considering building a more holistic picture for the reader.

Overall, I think this is a great book for anyone looking to get started in business. It outlines the fundamentals of business, the importance of customers throughout your journey and provides a step-by-step guide that if followed, might just help you become the next 7 figure entrepreneur. Given the current climate, maybe it’s time you scratch that entrepreneurial itch!


8 / 10

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